​​​​​​​READ FEST
Read Fest is a celebration of children's literature that features arts & crafts, games, and interactive, musical renditions of four classic stories: "The Cat in the Hat," "Where the Wild Things Are," "Harriet the Spy," and "Alice in Wonderland."​​​​​​​​​​​​​​
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➡ Brand Identity
➡ Illustration
➡ Merchandise
I wanted the brand identity to be playful and kid-friendly, so I centered it around primary colors, simple illustrations representing each story, and a quirky, sans-serif font (GT Walsheim) paired with a handwritten type lockup.
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